For supply chain, technology is a great enabler. With arrival and growth of e-commerce, e-retailing has risen to prominence and is rapidly increasing its share of market vis-a-vis the 'more traditional' supply chains. However, there exist new challenges like 'on-time' delivery of goods to customers, managing ever shortening product life cycles, supply chain's responsiveness to meet the fluctuations of customer demand and handling customer returns. Organizations thus, not only have to develop their supply chains to be responsive but also efficient and have to successfully predict, manage and fulfil customer demand with increasing returns on supply chain investments without losing focus on delivering value to the customer. Through this publication, we explore the 'best in class' Oracle Fusion Unified Supply Chain solutions and how they can be leveraged by organizations to deliver maximum value to end customers and ensuring profitability by aligning their supply chain capabilities with value driven e-commerce model.